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Fitness Guru and Bodybuilding Expert Joe Weider Dies at 93

The fitness and bodybuilding communities lost an icon last weekend with the death of Joe Weider. A bodybuilding expert, fitness magazine publisher, and mentor to Arnold Schwarzenegger, Weider died of heart failure at Cedars-Sinai Medical Center in Los Angeles. He was 93 years old. His age at death is a testament to his understanding of fitness and health. Like Jack Lalanne, who died in 2011 at the age of 96, Weider attributed his longevity to exercise and healthy living, and both men developed lucrative...

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SeenOnTVExpress.com Blog - News and Information

As Seen On TV Blog, As Seen On TV News, New As Seen On TV Products

Welcome to the SeenOnTV Express As Seen On TV Blog, where we bring you the latest News and feature New Products.

Want information and news about the direct response marketing industry?  Looking for reviews of new infomercial products?  Want to know more about your favorite pitchmen?  These topics and many more are covered in our blog.

In addition to information about new products, we frequently take a humorous look at infomercials of past decades.  Our Way Back Wednesday series reminisces about products like the Clapper, the Thigh Master, the Flowbee and other infomercial products of a bygone era.

Sometimes irreverent, often informative, and frequently entertaining, our blog is always honest.  We promise to bring you our unbiased opinion of the new products described in our reviews.  We look unflinchingly at industry trends, giving you our honest responses to both the positive and negative aspects.

We hope that you find our blog to be an engaging and interactive source for As Seen On TV news and product reviews, and we hope that you have a few laughs along the way.

The blog brings you current events in the infomercial industry as well as the history of the products and personalities that shaped As Seen On TV marketing. 

Posted by Nicci | Posted in News, Other Stuff | Posted on 26-12-2012
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No self-respecting journalist, disc jockey, veejay, entertainment reporter, style writer, or blogger would approach the end of the year without issuing a Top Ten list or an In-Out list to commemorate the trends of the dying year. Top Ten Albums of 2012! Best TV Shows of 2012! Hot New Fashion Trends for 2013! As much as this blogger wants to jump on the end-of-year bandwagon (as opposed to the end-of-time bandwagon–silly Mayans), I was unable to find a definitive list of the top selling infomercial...
Posted by Nicci | Posted in Electronics, Household Products, News | Posted on 05-12-2012
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Autumn is winding down, and winter is beginning to breathe its frosty air down our necks. For many people, portable space heaters are an easy method to stay warm while attempting to lower utility costs. Unfortunately, many electric space heaters pose a burn risk or fire hazard. According to the  United States Fire Administration (USFA), approximately 900 portable heater fires occur annually in the United States. Portable heater fires comprise only two percent of residential fires, but they are...
Posted by Nicci | Posted in Kitchen Products | Posted on 21-11-2012
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Ah, Thanksgiving.  A time of year to enjoy time with our families and to express gratitude for all of our blessings.  For most of us, that also means indulging in huge, home-cooked meals.  Unfortunately for some of us, our dreams of plump, moist turkey are shattered, and we must consume overcooked, dried turkey-jerky a la Clark Griswold instead. (Note:  I wanted to include the clip of the holiday dinner scene from National Lampoon’s Christmas Vacation, but I fear it would be a violation...
Posted by Nicci | Posted in Other Stuff | Posted on 22-08-2012
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One of the hallmarks of a good infomercial is an effective product demonstration.  Most people, before they are willing to buy a product, want to see how it works.  If an item is sold in stores, consumers may  have a chance to actually hold the product, look it over, and see if it fits their needs.  For infomercial products, however, consumers are limited to a two-dimensional representation of the item shown on their television screen.  To show how a product works and to illustrate its effectiveness,...
Posted by Nicci | Posted in Education | Posted on 15-08-2012
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At this time of year, millions of American children head back to school, and millions of moms heave a collective sigh of relief.  However, while many parents are enjoying the cessation of the droning, “But, Mom, I’m bored,” others cringe as their children’s sighs of boredom are replaced by cries of frustration.  While the back-to-school season can be a time of excitement and anticipation for many, it is a time of anxiety for many children who struggle in school and for parents...
Posted by Nicci | Posted in Exercise Videos | Posted on 01-08-2012
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The Tapout XT extreme home fitness program has become the latest among As Seen On TV exercise videos and equipment to be endorsed by mixed martial artists and MMA champions.  Products such as Tower 200, Jack Rack,  Rip:60, and Muscle Warfare have been endorsed by top MMA fighters including Randy Couture, Chuck Liddell, Georges St. Pierre, and Travis Limaure, respectively.  With the continued popularity of MMA, it is no surprise that celebrity endorsements from these athletes are among the hottest...
Posted by Nicci | Posted in News | Posted on 18-07-2012
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Traditionally, As Seen On TV products were sold only through a toll-free phone number or a mail-order address.  If you remember the early days of infomercial marketing, you remember commercials that ended by emphasizing, “Call to order today at 1-800-555-1234.  Thaaaaat’s 1-800-555-1234.  1-800-555-1234.”  You had to act quickly to either call the number or grab a pen and jot it down before the commercial ended, and marketers knew they needed to repeat the number several times...
Posted by Nicci | Posted in Clothing and Accessories | Posted on 04-07-2012
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On the Fourth of July, the citizens of the United States of America celebrate Independence Day, commemorating the signing of the Declaration of Independence in 1776.  Though many people celebrate with bottle rockets and barbecues, virtually every American takes at least a moment to reflect on the strength of our nation and to honor the sacrifices of those who work to make our country great. For many of us, a sense of pride in our country is not something that should be exhibited only once each year....
Posted by Nicci | Posted in Kitchen Products | Posted on 28-06-2012
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If you have been reading the SeenOnTVExpress blog for any length of time, you know I’m not above a little snark when a particular product strikes me as frivolous, silly, outdated, or just plain weird.  However, I recently stumbled across another As Seen On TV blog that was ridiculing a new product that, well, frankly, I think is genius.  It is clear that the writer of the other blog does not have any small children in his or her home, or instead of sniping about the product, he/she would...
Posted by Nicci | Posted in Cleaning Aids, Way Back Wednesday | Posted on 20-06-2012
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In the past, when the SeenOnTV Express blog has described an As Seen On TV product on our “Way Back Wednesday” feature, the tone of the article has frequently been a bit snarky.  I mean, let’s face it–some of those early ’80s infomercials  we originally featured were a bit ridiculous.  Today, however, I would like to pay homage to an earlier product that launched a new way to clean:  The Steam Buggy.  One of  the first products offered in our As Seen On TV catalog,...