Posted by Nicci | Posted in News | Posted on 24-01-2011
A CNN report from last year indicated that the nation’s recession had a surprising impact on the sale of infomercial products. According to the report, companies such as Telebrands who specialize in As Seen on TV marketing saw record profits with the beginnings of the recession. Telebrands CEO A.J. Khubani reported that the upswing in sales continues with the lingering recession, and to boost earnings–and stimulate economic recovery through consumer spending–the company continues to search for and market new, innovative as-seen-on-TV products.
Financial analysts say that this trend is to be expected as consumers spend more time at home, avoiding costly entertainment venues, restaurants, and shopping malls. With an increase in time at home comes an increase in television viewing for most consumers. With more exposure to television marketing, consumers see a number of ways to improve the quality of life at home. If they aren’t dining out, shouldn’t they find a way to make cooking easy and more enjoyable with an infomercial kitchen product like the Big Boss Grill? If they are watching television or reading a book, why not do so comfortably with the Snuggie or the Total Pillow?
Infomercials offer everything to consumers stressed out by the recession and the gloomy state of the economy: cost, convenience, and comfort during a difficult time.
View the CNN report on the recession’s effect on infomercial marketing here: