Top-Selling TV Infomercial Products of 2010
Posted by Nicci | Posted in Business and Finance, Exercise Equipment, Exercise Videos, Fitness, Household Products, News, Personal Care, Videos, Weight Loss | Posted on 11-05-2011
Tags: As Seen On TV, Bowflex, Carleton Sheets, Infomercials, Insanity, Meaningful Beauty, P90X, Total Gym, TurboFire
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As Seen on TV Best Sellers
Infomercial products are designed to fill a need, solve a problem, minimize an annoyance. The inventors of these As Seen on TV product innovations have an uncanny ability to find television viewers’ biggest pet peeves and market a solution. Describing the invention of the Snuggie, one infomercial product review website noted, “One day a guy put on his robe backwards and said, ‘I want a Porsche.’” With over 20 million Snuggies sold in 2009 alone . . . well, that’s a lot of Porsches.
When an infomercial hits big, it REALLY hits big. According to several sources, the television infomercial business, or Direct Response Television (DRTV) marketing, is a $300 billion dollar industry. Forbes.com cites Remy Stern, author of But Wait . . . There’s More, in saying that the direct response marketing industry is “larger than the film, music and video game industries combined.” So in an arena filled with failed ideas, which As Seen on TV products are generating the most revenue?
Top Ten Infomercial Products and As Seen on TV Products
A Forbes.com article released by ABC News reveals the ten most successful television infomercial products as determined by California-based research firm Jordan Whitney. This list is based on sales figures from Nov. 2009 to Nov. 2010:
- Bowflex Home Gym
- Carleton Sheets Real Estate Tutorial
- Proactiv Solution Acne Treatment
- Ronco Showtime Rotisserie Pro Electric Rotisserie Oven
- Sharper Image Ionic Breeze Air Purifier
- The Firm Bodybuilding Fitness Videos
- Walk Away the Pounds for Abs Weight Loss System
- Gazelle Freestyle Home Exercise Equipment
- Total Gym Challenge Home Gym
- Foodsaver Food Vacuum Packaging Machine
Though this list provides the most successful products for last year, the As Seen on TV best sellers are constantly evolving. In fact, infomercial researchers at Jordan Whitney also list weekly top sellers. Last week’s best selling As Seen on TV products included mostly fitness and personal care products:
- P90X
- Insanity
- No!No! Hair
- Six Week Body Makeover
- Turbo Fire
- Zumba
- Genie Bra
- Wen Hair Care
- Cindy Crawford’s Meaningful Beauty
- Sensa Weight Loss System
Hm. That list looks suspiciously like the As Seen on TV products in our Spring Fever Series.