Posted by Nicci | Posted in Personal Care, Way Back Wednesday | Posted on 22-06-2011
As Seen on TV Sunglasses, 1990′s Style
On the first day of summer, we bring you an innovation in sun protection, “an important development that’s keeping pace with the changing look of the 1990′s.” This “important development” was a veritable revolution, changing the way active, beautiful people protect their bright, beautiful eyes from harmful UV rays. As you will see from the infomercial, influenced not only sun care and eye protection, but also fashion accessories for the following decades.
Or maybe not.
Behold the Digi Sportlens:
According to the Digi Sportlens commercial, prior to the 1990′s, the sun’s rays were not harmful. It was perfectly safe to sunbathe, tan, and otherwise bask in the sun’s rays without protection. That’s why all those prairie farm girls wore bonnets and why the brims of cowboy hats are so wide–because WHO KNEW that sun could be damaging?
The beach-strolling pitch-couple warns that the 1990′s sun is more menacing than the “kinder, gentler” sun of previous eras due to the CFC’s that damaged the ozone layer. Such a vitriolic sun could only be defeated by a technological breakthrough: The Giant Visor Sunglasses Combo.
Perhaps the infomercial tactic of threatening people with imminent doom from a corroding ozone layer was not the best approach, because further Digi Sportlens commercials added emphasis to the fashionable nature of the beast:
That’s right, folks. The Digi Sportlens is a “state-of-the-art modular system that conforms to the contours of your face.” (And ohmygoodness, don’t you just love that guy’s shirt?!) In this version of the infomercial, beautiful, big haired, bathing beauties parade around in their oh-so-stylish Digi Sportlens visors.
By the sheer number of Digi Sportlens rip-offs we still see today (approximately zero by my last count), we can clearly see that this trend took off like . . . fanny packs.
One thing they did get right, and that is that savvy consumers know that the sun’s rays are damaging, particularly to the eyes and the delicate skin around the eyes. However, people aren’t willing to sacrifice style by wearing ginormous visor glasses. As Seen On TV sunglasses like the HD Vision Aviators and Eagle Eyes Sunglasses offer superior sun protection, visual clarity, and stylish frames.
Because even if you are built like a brick house, Digi Sportlens is still going to make you look like a raging goofball.