A couple of weeks ago, the Seen On TV Express blog discussed how As Seen On TV blankets and lounge wear elevate relaxation and comfort to an art form.  Featured in the blog post was Forever Lazy, the one-piece fleece suit designed to keep you warm and comfortable from head to toe all winter long.

When I wrote that post, despite poking a little fun at the Forever Lazy, I decided that I really would like one.  I mean, I’ve always been a little jealous of my toddler in his warm, fuzzy, footie pajamas and wished I had a pair for myself.  Unfortunately, adult footie pajamas are hard to find and expensive.  The feet in footie pajamas can’t possibly comfortably fit a range of foot sizes, flopping around on teeny tiny feet, and causing the more Sasquatchian among us to curl their toes or bust out the ends like a hobo.

Another problem with footed pajamas is for those people who really don’t like to wear socks or whose feet get hot when covered.  Personally, I wear socks pretty much at all times, and I hate for my feet to be cold, but footie pajamas just don’t have the coverage I want.  Forever Lazy does not have built in feet, but it does come with free matching footies/slipper socks.  Wear Forever Lazy with socks as thick or thin as you want–or with no socks at all.  You can even put on your shoes to run out to the mailbox or pick up the newspaper to start your day of leisure.

Recently, I was in a major retail store and I saw women’s footie pajamas.  For the same price as the hard-to-find adult footie pajamas, you can get two pair of Forever Lazy with its Buy One Get One Free offer.

When I wrote the blog post on As Seen On TV loungewear, pillows, and blankets, I had no idea how Forever Lazy would take off.  Since that time, I’ve seen dozens of posts about the Forever Lazy infomercial on my personal Facebook page, and I’ve seen several news articles about how Forever Lazy is going to overtake Snuggie as the must-have, kitchy-yet-fabulous, As Seen On TV gift.  I’ve seen that, just like the Snuggie parties of a few years past, Forever Lazy parties are becoming a new trend.  I’ve even heard of bars where all the bartenders wear Forever Lazy as part of the shtick.  Many people believe that Forever Lazy will quickly triumph over the Snuggie in the “Cozy War.”

I, for one, believe it.  As Seen On TV products are constantly growing, evolving, and becoming better than ever.  If the Snuggie was the top-selling infomercial product, with 20 million sales between their release in September 2008 and December 2009, then it stands to reason that two to three years later, a new blockbuster infomercial product would take its place.  Forever Lazy seems to be that product.

I fully expect to see one under my Christmas tree this year–even if I have to buy it for myself.

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