When making any purchasing decision, it is important to remember the wise ol’ Latin words caveat emptor–or, as we say in non-dead languages, “Let the buyer beware.”  As Seen On TV products can do amazing things, solving life’s most frustrating problems.  But whenever buying a product–whether from an infomercial, online vendor, or brick-and-mortar store–savvy shoppers evaluate the claims made by that product and keep in mind the adage, “If it sounds too good to be true, it probably is.”  This is often especially true of supplements making bold weight loss claims.

Celebrity endorsers for one such product are now under the gun through a $5 million class action lawsuit alleging they made “false, misleading, and unsubstantiated claims” regarding the product’s effectiveness.  Three of the famous Kardashian sisters, Kim, Kourtney, and Khloe, have been named in a suit alleging that they mislead consumers about QuickTrim diet pills.  Kim Kardashian, one of the spokesmodels for QuickTrim claimed that she lost fifteen pounds using the weight loss pills and that she was using them to get in shape for her short-lived wedding.

The lawsuit, however, claims that Kardashian’s statements are false.  The lawsuit reports that the key ingredient in QuickTrim, caffeine, is not an effective weight loss drug.  The suit cites the United States Food and Drug Administration (FDA) in saying that caffeine is neither safe nor effective for weight loss.  Plaintiffs say that they bought the popular As Seen On TV weight loss aid based solely on the Kardashians’ claims that they were able to lose weight and maintain their celebrity physiques with QuickTrim.

Perhaps these emptors would have been wise to caveat.  Before buying the product on the word of a celebrity, they could have also checked the active ingredients in the product and evaluated the effectiveness based on clinical research and FDA guidelines.

For many people, the lure of quick results is just too great to resist.

However, people looking for real, sustained weight loss and body transformation can find healthy solutions through As Seen On TV fitness products like P90X , P90X2, and Shaun T’s Insanity.  These and many other Beachbody products combine rigorous, effective workout programs with healthy, balanced diet plans.  Whether we like it or not, the only real way to achieve real results is through a healthy diet and exercise.

Of course, those looking for instant gratification aren’t left entirely in the cold.  If you do not care whether you actually are slimmer, and you just want to look slimmer, or if you have a big event coming up and don’t have time to physically achieve the results you want, As Seen On TV shapewear comes to the rescue.  Slim T and the Slim Away belt are designed to help men hold in that spare tire, while the Kymaro Body Shaper smooths women’s back bulges and muffin tops.  You may not have time to lose ten pounds before your reunion/wedding/insert-dramtic-event-here, but with infomercial shaping garments, you can look like you did.

And you can do it in less time than it takes a Kardashian to file for divorce.

Comments

comments