Posted by Nicci | Posted in News | Posted on 18-07-2012
Traditionally, As Seen On TV products were sold only through a toll-free phone number or a mail-order address. If you remember the early days of infomercial marketing, you remember commercials that ended by emphasizing, “Call to order today at 1-800-555-1234. Thaaaaat’s 1-800-555-1234. 1-800-555-1234.” You had to act quickly to either call the number or grab a pen and jot it down before the commercial ended, and marketers knew they needed to repeat the number several times in order to give you the chance to order. Now, the ways in which we buy infomercial products has changed. Of course, you can still buy your products by calling the number on your screen, but you can also order online or pick up certain products in stores. With several ordering options from which to choose, SeenOnTV Express offers you the top four reasons why you should buy As Seen On TV products online:
1. Convenience: In the early days of direct response television marketing, your choices for ordering included only telephone orders and mail orders. While these two methods allowed a customer to order from the comfort of his or her own home, the customer still had to act quickly to write down the number or to order as the infomercial aired. Action had to be swift or one might lose the opportunity to buy. It deprived consumers of the opportunity to think about a product before buying, giving a sort of “now or never” approach to As Seen On TV shopping. Since that time, some of these products have become available in stores, but ordering online is always more convenient than driving to the store and searching for a particular product that may or may not be on the shelves. By ordering online, you can order the products you want whenever you want.
2. Value: When you purchase an infomercial product in stores, you do have the instant gratification of seeing the product you want and taking it home immediately. However, you lose out on valuable offers you can get only when purchasing the product online or through the customer service phone number. Buy one, get one free offers; bonus items; free gifts and accessories are almost always provided with online ordering. Also, complementary items are often available as add-on purchases when ordering online, and these accessories and upgrades are generally not available in stores.
3. Selection: In most drug stores and discount stores, the selection of As Seen On TV products is limited to a single shelving bay or end cap. Often, this means the store offers approximately 10-20 products. As an online infomercial superstore, SeenOnTV Express offers a catalog of hundreds of products, including the most recent products to hit the market. By ordering online, you have access to one-stop shopping, items that aren’t available in stores, and even new products you may not have seen advertised yet. With everything from kitchenware to clothing, toys to tools, an online source for infomercial products can give you 24/7 access to a seemingly limitless array of items.
4. Comparison: With an expansive selection of items, an online As Seen On TV store can allow you to compare similar items to see which best suits your needs. Do you need the Shark Professional Steam Pocket Mop or the One Touch Steam Tornado? Which oven will work best for your kitchen: the Halo Oven, the Nuwaveoven Pro, the Sharper Image Super Wave Oven, the Secura Turbo Oven, or the Big Boss Rapid Wave Oven? Online shopping allows you to read descriptions of similar products and determine which is the right product for you. It allows you the time to think about your options and make wise purchasing decisions.
Thousands of consumers prefer online shopping to purchase the things they need and want. With the online marketplace offering convenience and service for savvy shoppers, it makes sense that shopping online would become the preferred method of buying infomercial products and more. For convenience, value, selection, and more, visit SeenOnTV Express for all of your As Seen On TV shopping needs.