The fitness and bodybuilding communities lost an icon last weekend with the death of Joe Weider. A bodybuilding expert, fitness magazine publisher, and mentor to Arnold Schwarzenegger, Weider died of heart failure at Cedars-Sinai Medical Center in Los Angeles. He was 93 years old.

His age at death is a testament to his understanding of fitness and health. Like Jack Lalanne, who died in 2011 at the age of 96, Weider attributed his longevity to exercise and healthy living, and both men developed lucrative careers and fitness empires from their dedication to health and wellness.

Joe Weider was publisher of bodybuilding and fitness magazines and developer of exercise equipment and nutrition supplements. Weider Publications include top-selling fitness magazines Muscle and Fitness, Flex, Shape, Men’s Fitness, Fit Pregnancy, Cooks, Living Fit, Senior Golfer, and more. He also authored Weider System of Bodybuilding and co-authored Brothers of Iron with his brother, Ben Weider. He was named “Publisher of the Year” by The Periodical and Book Association in 1983.

In the 1930′s, the Weider family launched the first sports nutrition company, Weider Nutrition, now known as Schiff Nutrition International. The company produced and sold some of the best-selling and most widely-known nutrition bars and supplements on the market today.

In 1946, in the wake of World War II, Ben and Joe Weider founded the International Federation of Body Builders, the organization that sponsored Mr. Universe, Mr. Olympia, and other notable men’s and women’s bodybuilding competitions.

Known as “The Master Blaster” and hailed by his protege Arnold Schwarzenegger as “the godfather of fitness,” Joe Weider was the fitness innovator behind several types of exercise equipment, including the As Seen On TV fitness equipment the Weider X-Factor and the Weider Powerbell adjustable kettlebell.

Joe Weider began his fitness empire as a mail-order entrepreneur but quickly grew to selling his products in retail outlets and through direct response marketing. By the 1990′s, Weider America’s Total Fitness Company was a global company, grossing hundreds of millions of dollars each year. In 2003, he sold Weider Publications and his magazines to American Media for a staggering $350 million.

In “Brothers of Iron,” Joe Weider writes that his interest in fitness began in his teens, when, at only 5’6″ and 110 pounds, he found himself continually bullied and having to walk away from trouble. By the age of 16, claimed Weider, he could bench press 330 pounds, and he began a life devoted to bodybuilding, fitness, and entrepreneurship. His legacy will not soon be forgotten.

Two events converged to inspire today’s post about amazing, drool-worthy abs and how to get them.

The first event?  The upcoming release of Magic Mike, featuring Matthew McConaughey, Channing Tatum, Joe Manganiello, Alex Pettyfer and Matt Bomer . . . shirtless:

Sweet fancy Moses. Someone get mama a fan.

The second event was the arrival of this little gem in my email inbox:

Oh, honey, no.

After thoroughly rinsing my eyes with battery acid to clear the second image from my retinas, I did a little research and determined that the Ab-hancer is not, in fact, a real As Seen On TV product, but rather a spoof.  Even though it is a fake, the idea of trying to look like you have great abs without actually working for great abs is nothing new.  I have even heard of using sunless tanning lotion to create “shadows” that give the illusion of six-pack abs on an otherwise toneless belly.  Unfortunately, not everyone is going to have abs like Matthew McConaughey and Channing Tatum–seriously, it is unfortunate.   While some people have the dedication and stamina to work hard to get those gleaming, chiseled, glorious abs (I’m sorry–did I get carried away?), not everyone has the time or the desire to put in that kind of effort.

Because I want every man to have the opportunity to look like Magic Mike–oh, believe me, I do–today’s Seen On TV Express blog post is going to bring you three different types of As Seen On TV ab sculpting products.  You select your level of intensity from zero to P90X and choose the infomercial product that best works for you.

Intensity Level:  ”Can someone bring me a doughnut and a beer?”

• Slim T
• IAS Instaslim Garments

Instaslim and Slim Ts are body shaping garments that can make  you look up to two sizes smaller without diet or exercise.  While the results are temporary, and you certainly can’t whip off your shirt, wave it around your head, and slide down a fireman pole into the waiting arms of hundreds of screaming women vying for the opportunity to tuck dollar bills in your waistband, Slim T or Instaslim can give you the confidence that comes from looking better in your clothes.

Intensity Level:  Not Quite Shocking

• Flex Belt
• Contour Abs
• Sport Elec Ab Belt

Electronic Muscle Stimulation (EMS) is FDA-cleared and shown to be effective in helping to strengthen and build muscles without a lot of concerted effort on your part.  Electronic ab belts work by contracting the abdominal muscles through electronic impulses, allowing your to flex and contract each muscle numerous times in a single session.  Some of these devices are discreet enough to wear under clothing so you can firm and tighten your abdominals as you go about your daily routine.

Intensity Level:  ”Work All Day.  Work It All Night.”

• Ab Rocket Twister
• Ab Glider
• Insanity
• P90X
• P90X2

If you want the moves like Jagger . . . or in this case, like Magic Mike and his glistening, sculpted cohorts . . . you are going to have to work it.  Intense fat burning moves and a clean diet are critical in creating a lean, chiseled core featuring rock hard abs.  Abdominal exercise equipment like the AbRocket and the Ab Glider can give you targeted moves for tightening the abs, but the aggressive, high-intensity training available from Beachbody’s Insanity, P90X, and P90X2 allow for total body fat burning and muscle sculpting that can transform your physique.

Whether you want to show up at your reunion with the confidence that comes from looking better in your clothes, or whether you want to show up with a physique that makes your class homecoming queen fall over in a dead faint, As Seen On TV products offer your perfect ab solution.

As I was researching topics for this week’s SeenOnTV Blog post, I came across an infomercial for the Double Burner, a piece of As Seen On TV exercise equipment circa 1992.  I don’t actually recall this specific infomercial–perhaps that is because in 1992 I was graduating from high school and starting college, and I may or may have been preoccupied with more important things, like prepping for the SAT or meeting cute college boys.  Though the Double Burner itself does not ring a bell with me, it definitely reflects two of the hottest fitness trends of the eighties and nineties:  the stair stepper and the cross country ski machine.

httpv://www.youtube.com/watch?v=desxwsNC-oY&feature=related

I love the Double Burner infomercial, I must say.  Rather than smoothly gliding through their workouts, the fitness models look like they are sludging through mud, leaving me to think the Double Burner could use a double dose of WD-40.  But even as they trudge through this difficult workout, they manage to stay sexy; Little Miss Purple-Sports-Bra-and-Pink-Slouch-Socks even manages to drop an over-the-shoulder come-hither glance.

By combining stepping action with cross-country ski arms, the Double Burner users certainly seem to be working harder than their Easy Glider using counterparts.  After all, the Easy Glider was a cross-country ski machine alone.  While Easy Glider users and Double Burner users shared similar fitness attire (spandex, anyone?), those poor Easy Gliders just didn’t have the sex appeal of the Double Burners:

httpv://www.youtube.com/watch?feature=endscreen&v=VOo0WwCuujE&NR=1

“Hey.  For the money, Easy Glider really is the best.”  Is that really a selling point?  Saying it is the best you can get for $19.95?  Still, for the budget conscious, the Easy Glider may have trumped the $177 Double Burner.  Besides, just look how pleased Little Miss Lavender Lycra is when she slides her Easy Glider under the bed.  Also?  I’m pretty sure we owned this back in the day.

The Double Burner, however, was on to something with its 2-in-1 approach to infomercial exercise equipment.  Through the process of As Seen On TV product evolution, greater things have come to pass.  My favorite example is the Bowflex Treadclimber, which combines treadmill, stair stepper, and elliptical trainer into one effective machine.  While the Treadclimber fitness models feature smokin’ hot bodies, like those oiled up Double Burners, they don’t seem like they are actively trying to seduce you.  The Bowflex Treadclimber is legit–giving you an effective calorie burning workout without having to resort to the sex-sells approach of the early nineties.  Slouch socks optional.

For your first SeenOnTV Express blog post of 2012, we’re going to bring back Way Back Wednesday, looking back at the As Seen On TV products that have shaped the infomercial products of today.  Since the new year brings with it resolutions to lose weight and get fit, this week’s Way Back Wednesday post is going to focus on one of the leading As Seen On TV fitness gurus.  No, we’re not talking about Jane Fonda or Richard Simmons here.  We’re talking about none other than direct response marketing’s hirsute hero Tony Little.

Tony Little is perhaps best known for marketing the Gazelle in his fitness infomercials.  The Gazelle is not a treadmill, cross coutry ski machine, or elliptical trainer; rather, it is a “glider.”  To get a low-impact aerobic workout, Gazelle users glide their legs back and forth as seen in this iconic infomercial for Tony Little’s Gazelle:

However, Tony Little does so much more than the Gazelle.  In fact, he has more than 130 products ranging from exercise equipment such as the Gazelle, the Ab Lounger, and the X-Band Exerciser to Cheeks Footwear fit body shoes.  From pillows to bison meat, Tony Little sells just about anything designed to help his followers live a healthier life.

Tony Little has become such an infomercial legend that he has been featured on ABC News’ Nightline and Forbes Video.  The Forbes feature demonstrates how Tony Little has overcome adversity in order to build an infomercial fitness empire totaling more than $3 billion in product sales:

Nightline‘s in-depth feature looked at Tony Little from all angles, from his famous hair to this “best of Tony Little” montage:

Tony Little’s As Seen On TV exercise equipment makes his workouts look completely achievable.  Whereas the current trend in infomercial fitness is videos and equipment that look hard-core, Tony Little portrays his products as low-impact yet effective.  He encourages viewers through his trademark, “You can do it!”

What you can’t do, however, is get this picture out of your head:

You’re welcome.

As the SeenOnTV Express blogger, I’m constantly being made aware of the newest, hottest As Seen On TV products.  While some of the products don’t necessarily appeal to me, I’d be lying if I said I didn’t frequently stumble across a product that I just have to have.  As Seen On TV beauty products, kitchen products, exercise equipment, fitness videos, and comfort items all make my list.  With the holidays just around the corner, I thought it would be a perfect time to share some of my favorite products–the ones I hope show up under my Christmas tree.  After all, Santa knows I’ve been very good this year.  Well–at least he knows I tried.

As Seen On TV Christmas List

• Forever Lazy – I’m not gonna lie.  This looks super cozy and comfortable.  For someone who works from home, this would be the perfect gift.  I may never wear actual clothes again.  At least until spring.
• Instyler – If I’m not mistaken, this made my list last year, but I didn’t find it in my stocking.  I think if I’m going to be spending my days in a giant, adult sized onesie, at least my hair should look good.
• Flex Seal – I know–household products shouldn’t really be on a Christmas list.  Next thing you know I’ll be asking for a blender.  But I really, really want to make a boat out of a screen door.
• Ninja Kitchen Blender – Yep.  I told you I’d be asking for a blender next.  I have a blender already.  It even has a food processing bowl.  But it is not this cool.  Not. At. All.
• Flex Mini – Seriously.  I can tone my butt without ever doing a single squat?  Sign me up.
• Any of the Beachbody videos - I don’t really like to work out, but I do really like to eat.  If I’m going to work out, I want it to be worth my time and energy.  I want it to feel like a workout, and I want results.  Beachbody workouts like P90x, Insantity, TurboFire, and Chalean Extreme are effective workouts for people who aren’t afraid to work hard to get results fast.

If I’ve been good enough this year, expect to see me in January, recovering from my Insanity workout by mixing up a healthy detox smoothie in my Ninja Kitchen Blender while wearing Forever Lazy and getting a workout boost from my Flex Mini.  And, gurrrl, my hair will look goooood.

One of the most common New Year’s Resolutions is to lose weight.  Combining post-holiday weight gain with the motivation to make a fresh start at the beginning of the year makes As Seen On TV exercise equipment a fantastic gift idea.   However, the best idea is to buy these items for yourself.  Buying any type of weight loss or exercise product for someone else is a risky endeavor–particularly if that someone else is your wife.  Here at SeenOnTV Express, we recommend only buying exercise equipment for your wife under the following circumstances:

1. She asked specifically for it.
2. When she opens it, you say things like, “I only got it because you wanted it.  I think you look amazing.  I’m still not sure why you want it.  I mean, you are GORGEOUS!!”
3. You also include a very sparkly, blingy gift that comes in a tiny box.
4. You never, ever, EVER ask her if she is using it or why she isn’t.
5. Add a little more effusive praise of her beauty here.

Last week, we talked about how to achieve a slimmer silhouette–or at least make your pants fit comfortably–after packing on holiday pounds.  This week, we’ll segue from disguise to transformation by looking at infomercial toning products that make stimulating the muscles effortless.  Electronic Muscle Stimulation, or EMS, is an FDA-cleared method of toning muscles that has long been used for physical therapy in medical settings.  Now, EMS is becoming a leader in muscle toning for fitness at home.  To use an EMS ab toning belt or other electronic muscle stimulator, you simply put on the device, turn on the device, and let the electronic current go to work  contracting and stimulating your muscles.

Among the top selling As Seen On TV ab belts and electronic muscle stimulators:

• The Flex Belt Ab Belt for toning the abdominal muscles
• The Flex Mini for tightening the hips, thighs, and buttocks
• The Sport Elec Ab Belt for tightening the abs

Using gentle electric impulses, these EMS toning devices stimulate the muscles to contract and release, much as they would during dozens, even hundreds, of exercises such as crunches and sit ups for the abs or squats and lunged for the butt, hips, and thighs.  In the case of the Flex Mini, the device can even be worn discretely under clothes for anytime toning without a workout.

Remember, As Seen On TV exercise equipment is a gift best bought for oneself–get started using yours now to prevent holiday pounds and to kick off your New Year’s Resolution right.  If buying exercise equipment for a loved one, do so only if it is requested and only if you are prepared to spend the next five years telling her that you did NOT call her fat!

We’ve talked before about how celebrity pitchmen help sell infomercial products by adding a famous face and endorsement to a variety of products.  We’ve also talked about how the growing popularity of mixed martial arts has influenced As Seen On TV exercise equipment and spawned MMA champion endorsements from the fighters who pin their names on the latest fitness products.  This post will take each of those topics and combine them to focus on the trend of professional athletes who act as infomercial pitchmen.

For the most parts, athletes lend their names and images to fitness products, sports training equipment, exercise videos, and even kitchen products.  They may simply lend a testimonial as endorsement or they may allow their name or image to be used in conjunction with the product–even as a part of the product name.  Other professional athletes act as infomercial pitchmen for the product, and some take it a step further, endorsing and pitching their own products.

Some professional athletes and the As Seen On TV kitchen products or exercise products with which they are associated follow:

• Hulk Hogan (WWE) – Hulk Hogan Ultimate Grill
• George Foreman (Boxing) – George Foreman’s Everyday and More Cleaner
• Randy Couture (MMA) – Tower 200
• Chuck Liddell (MMA) – JackRack
• Andrew Bynum (NBA) – Celebrity Sweat Complete Exclusive Sports Workout Edition
• Carlos Boozer (NBA) – Celebrity Sweat Complete Exclusive Sports Workout Edition
• Travis Limauro (MMA) - Muscle Warfare Bodybuilding Supplements
• Georges St. Pierre (MMA) – Rip60
• Terrell Owens (NFL) – NOX360 Muscle Building Supplement

Obviously, finding a famous athlete to promote any product geared toward the consumer’s health, fitness, or nutrition is a good idea.  After all, who is going to want to use exercise equipment endorsed by Kevin James as opposed to Kevin Durant?

Which professional athlete’s endorsement would you most trust in purchasing As Seen On TV fitness products?

One of the really, really hard things about working for a company that offers As Seen On TV products is that you want to buy almost everything you see.  We’ve discussed before how infomercial products are designed to fill a need that you may not have even realized you had, so when I see a product that solves any dilemma in my life, or that looks fun, or that will make things easier, or . . . well, I just want it.  A lot.

Of course, money does not, in fact, grow on trees, so I have really worked to curb my impulse spending.  Instead buying the things that I oh-my-goodness-have-to-have-now, I have started keeping a mental As Seen On TV wishlist.  Here are some of my top picks on infomercial products that I desperately want (and will only be able to refrain from buying for so long):

1. The Instyler – Smooth, shiny, and bouncy hair?  Eliminate frizzies in less time?  Straight hair that isn’t smashed flat and limp?  Using one tool to curl or straighten?  Who wouldn’t love this?!  Sign me up.
2. The Flex Mini – Okay, seriously.  A butt workout without working out.  A lunge-free and squat-free way to get firm thighs and rounded glutes.  It’s on.
3. Big Top Cupcake – I don’t honestly know why I want this so badly.  I just do.  I think it would be fun to make these for my son’s birthday parties.  Or maybe it’s just the idea of a ginormous cupcake sounds so heavenly.
4. Luminess Airbrush Tan – I was raised in the era of the “healthy glow” by a mother who ingrained in me that “tan fat looks better than white fat,” but am now forced to face the facts about the sun’s damaging properties.  With an airbrush tan, maybe I could have that sunkissed look I love without those pesky wrinkles and melanoma.
5. Gyro Bowl – I have a toddler.  End of story.

Of course, this is an incomplete list of Stuff I Want.  I pretty much want every Beachbody exercise DVD program and all of the plants that let me grow my own cherries/blueberries/peppers/insert-produce-here at home.  As long as I’m doing this, I know my As Seen On TV wishlist will continue to grow like grass on a Canada Green lawn.

On a side note, a few of the products to which I’ve already succumbed include Strap Perfect, Kangaroo Keeper, Emery Cat, Snuggie, and Bare Lifts–all of which have been well worth it!

What’s on your infomercial wishlist?

Last week I wrote a little about the unbearable heat–more 40 days of 100+ temperatures in our area this summer, with no end in sight.  We are actually having roads closed as they buckle in the combined heat and drought, damaging cars and causing accidents until the roads are repaired.  With the ridiculous heat combined with an unrelenting drought, damage to surfaces and structures becomes inevitable.  Although it may seem like it will never rain again, now is a perfect time to patch cracks and leaks around the house.  The evidence of how temperature extremes can warp even concrete, asphalt, and steel demonstrates how important it is to repair your cracks with a flexible material that can withstand movement.

Flex Seal is an As Seen On TV product designed to seal cracks and leaks with a flexible rubber seal.  A liquid rubber sealant, Flex Seal sprays onto virtually any surface, drying quickly to a firm yet flexible seal.  It conforms to the crack to eliminate leaks, and it can be painted any color.  An easy to use aerosol spray, Flex Seal can be used to patch cracks and stop leaks on roofs, gutters, pipes, skylights, and more.  If past weather patterns are any indication, it would be wise to take care of leak repairs now, before the drought is ended by rains of epic proportions.

As I was considering Flex Seal as an As Seen On TV home repair solution, I couldn’t help but notice just how important “flexibility” is in marketing infomercial products–especially when it comes to As Seen On TV exercise equipment.

Note the following:

• Flex Belt – An electronic ab belt that uses Electronic Muscle Stimulation (EMS) to flex and contract the abdominal muscles
• Flex Mini – An EMS shaper designed to tone the butt, hips, and thighs
• Solar Flex – An infrared heated yoga mat designed to improve flexibility
• UltraFlex – An easy to use fitness tool to sculpt lean muscle through flexible resistance
• Flex Shaper – Combines resistance and aerobic training for total body fitness
• Bowflex - From one of the leaders in home fitness, Bowflex gyms feature flexible Power Rod technology for an effective workout

So go ahead and flex your purchasing muscles by checking out one of the many “flexible” As Seen On TV products available through SeenOnTVExpress.com.

And fix those leaks before it’s too late.

Life Mimics Art, and As Seen On TV Exercise Products are No Exception

Strangely shaped walking shoes designed to shape and firm your derriere have recently become quite popular.  On one hand, I’m intrigued, because anything that will give me a workout without me having to, you know, work out sounds a-okay to me.  On the other hand, I think these shoes with the bulky, curved soles look flat ridiculous.  Whenever I see them, I can’t help but think of the old Seinfeld episode, “The Jimmy.”

In “The Jimmy,” George and Jerry befriend Jimmy who wears special shoes that are supposed to help him jump higher.  Somehow, Kramer ends up wearing the shoes, and yada, yada, yada . . . Mel Torme thinks he’s mentally challenged.

This is what Jimmy’s shoes look like:

As much as I think the new shape-up, toning shoes look ridiculous and make me think of Jimmy’s shoes, I found As Seen On TV exercise equipment from the 1980′s and 1990′s that out-jimmies Jimmy.

Enter the Exerlopers:

The spring-soled Exerlopers are designed to:

• Reduce shock to the joints associated with running
• Maximize your workout by adding varied motion to your running
• Increase your speed and your vertical leap with spring supported action
• Make you look like a complete fool

Exerlopers were developed in the mid-1980′s by Canadian inventor Gregory Lekhtman, and enjoyed celebrity fame in 1993 when Lekhtman’s girlfriend, then-Canadian Prime Minister Kim Campbell, was seen wearing Exerlopers as she exercised.

Exerlopers are still available today, and you can even adapt them for an at-home workout using Insta-Runner.  According to the Exerlopers website, Insta-Runner is a “unique collapsible running stand which provides a workout for the upper and lower body.”  The handlebars on the Insta-Runner swivel to provide upper body resistance while you run in place wearing your Exerlopers.

As Seen on TV Exercise Equipment for Multi-Taskers

The idea behind Exerlopers is sound exercise advice.  Why simply run when you can run AND jump at the same time?  Why do cardio alone when you can combine cardio and strength training in one workout?  People want maximum results in minimum time, and infomercial exercise videos and equipment that allow you to combine effective fitness routines are among the most popular As Seen On TV products available.

The Bowflex Treadclimber combines the motion of a stairclimber, a treadmill, and an elliptical trainer to amplify fat-burning cardio.  FlexShaper is designed to combine resistance training with aerobic exercise for simultaneous toning and fat burning.

Products using Electrical Muscle Stimulation (EMS), like the FlexBelt ab belt or the FlexMini butt and thigh toner, let you discreetly work out your abs or lower body as you go about your daily business.

Of course, if modesty is not important when it comes to your As Seen On TV exercise routine (you’re not still wearing spandex pants, are you?) then Exerlopers are, er, leaps and bounds beyond discretion.