Way Back Wednesday: The Island of Misnamed Toys
Posted by Nicci | Posted in Automotive, Beauty, Household Products, Personal Care, Pets, Way Back Wednesday | Posted on 06-10-2010
Tags: As Seen On TV, Infomercials, RackTrap, Snuggie, Sports Snuggie, Way Back Wednesday
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I love Fall. It is by far my favorite season, and I’ll admit that I start planning Halloween costumes and decorations far in advance of the actual season. In my neck of the woods, temperatures are often in the 80′s well into October, but I’ll throw on a pot of chili just as a matter of principle. However, when football season hits, I start dreaming of cooler weather, beautiful foliage, and pumpkins on every doorstep. I hate to be cold, so when the weather is cool, I love nothing more than snuggling on the couch under a warm blanket. That’s why this year, I’m going to cave and get a Snuggie. Oh, how I mocked the Snuggie when it first came out. I believe I’ve even mocked it here on Way Back Wednesday. But I borrowed one in a freak snowstorm last winter and fell in love with it. Now that you can order a Sports Snuggie, it will be the perfect accompaniment to college football, one of the truly great things about Fall.
You know, the idea behind Snuggie is not new. In fact, there is another blanket with sleeves called the Slanket. Now, I ask you: which would you rather cuddle up with? A Snuggie (insert cozy, warm, cuddly images here) or a Slanket (“Marv! Call the plumber! The drain is backed up and there’s slanket all over the floors!”). The Snuggie has become a smash hit in the world of blankets and in the world of infomercial products in general. I think it has a lot to do with the name.
A name can make or break a product. Here I am going to give you a list of some of the most poorly named infomercial products available. These names are so ill-conceived that I can’t even comprehend the strategy behind them. In fact, these names are so unspeakably bad that I’m going to refrain from making my usual snarky comments and just let these horrible product names speak for themselves.
- Catch It: A litter box product designed to help scoop the kitty business from the litter. Go ahead. Say it out loud and think about the product. You’ll get it.
- Nads: An all-natural hair removal product supposedly named for its creator’s daughter.
- Magic Bullet: It’s a blender. Duh.
- Rack Trap: I guess this is exactly what it says it is. It’s a little pocket you put inside your bra. That’s an even worse name than The Hooter Hider nursing cover.
Last but certainly not least on my horribly named products list is . . . well, I’ll just let you see the infomercial that was really, truly, honest-to-goodness seen on TV:
That’s T-I-D-D-Y. Can you even imagine the product proposal meeting where that name was chosen? I mean, what names did they turn down, for the love of Pete?!
It just makes my brain hurt.

