As Seen On TV Blog | News | New | Products | Infomercial

Virtually everyone I know is looking for an easy way to lose weight and burn fat–without diet, without exercise, and without effort.  For years, gimmicks have been around trying to convince people of the next weight loss breakthrough.  In 1984, that “miracle pill” was Grapefruit 45, a supposed weight-loss pill with the fat-burning power of grapefruit.  Get a load of this wooden acting:

httpv://www.youtube.com/watch?v=rqUruR6qjJ8&feature=related

Now, the seen on tv marketers of Grapefruit 45 at least try to inject some honesty into their inflated claims.  For example, after crushing a grapefruit in his fist, the mustachioed spokesman says, “I know a lot of you believe grapefruit burns fat.”  Notice he doesn’t tell the viewers that grapefruit does burn fat; he just says some suckers believe it.   Also note the disclaimer:  “‘Fat Burn’ perception scientifically unsubstantiated.”

I guess these disclaimers give the marketers license to make wild claims like, “I lost 9 pounds the first week,” and, “I already lost 24 pounds, and I never get hungry.”  And of course there’s the lady who used to eat a grapefruit for lunch but now just pops a Grapefruit 45 and eats “delicious foods” and still loses weight.

Today, buyers are much more savvy.  While millions of people are looking for an easy, rapid weight loss approach, most of them know better than to look at a product whose claims of effectiveness are based solely on people’s perceptions.  People are looking for weight loss supplement with ingredients clinically proven to help one lose weight.  Modern seen on TV products such as SBL Lean, Formula 9, and Emagrece Sim combine ingredients designed to boost metabolism and curb appetite.  These new products appeal to our desire for rapid results as well as our knowledge that claims of effectiveness need to be based on scientific fact, not just on the beliefs of the masses.

All that typing made me hungry.  I wonder if there’s a grapefruit around here anywhere . . .

P90X and Insanity have just been added to our product line-up, and we have more BeachBody products coming soon.  P90X and Insanity are some extremely intense home exercise programs.  I should know – I’ve done them both (actually, just about to finish up the Insanity program this week).

They are tough, but if you really want results you’ve got to work at it.  I struggled a lot through both of the programs.  With Insanity, even after 2 months, the warmup still feels  like a pretty good workout, and I am absolutely wiped out and sweating like a horse after the complete workout.  And while I can’t speak for everyone, I’ve have been extremely pleased with my results on these 2 programs.

P90X is geared more toward building strength, while Insanity is to build cardio endurance and help you tone.  I didn’t stick to the diet very well (the programs come with a very detailed diet plan in addition to the exercise), or I would probably have had phenominal results, but here’s what I did experience:

• Lost 20lbs
• Went from a size 40 waist to a 36
• Went from doing 2 pullups to 15 (plus more curls, pushup, situps, increased resistance, etc)
• More definition in chest, biceps, triceps
• Better abs (still have a little bulge to get rid of right in the middle, but I can see abs and obliques now with some definition)

I did lay off the soft drinks quite a bit – still have 1 or 2 a week, so I am sure that helped as well.

Both P90X and Insanity are great programs, but you really do have to be determined and committed to get through them.  I’ll wrap up Insanity in a few days, take a little break for the Holidays, and get started again in the New Year.

I’ve just updated the site with quite a few new diet and fitness products to add to our list of existing products to help you lose weight and get in shape.  If dropping pounds or improving your fitness is one of your New Years Resolutions, now is the time to order the products you want to help you achieve those goals.  Here is some of the hottest selling exercise equipment  we’ve had available on our site:

• Ab Circle
• The Contour Ab Belt
• Slendertone System Abs
• Ab Rocket
• Iso7X

And here’s what’s new:

• UltraRez [RezV1000]
• Transform12
• IsoBo
• BodiPro
• BodiRocker
• Exerspy

Juicing has also been a popular category with diet and fitness consumers over the past several years, and we have a couple of new juicers to offer, including the Sharper Image Super Juicer and the Living Well Healthmaster Fruit and Vegetable Emulsifier.