Posted by Nicci | Posted in Cleaning Aids, Household Products, Other Stuff | Posted on 01-02-2012
It has been a while since the SeenOnTV Express blog looked at some of the famous faces of infomercial products. Ron Popeil may have been the biggest name in infomercials for the previous generation, but more recently, Billy Mays was the name most people associated with As Seen On TV marketing. However, Mays’s death in 2009 left DRTV marketing looking for a new spokesman, and Mays’s friend and colleague Anthony Sullivan quickly became a household name by selling As Seen On TV household products.
Born in 1969 in Devon, England, Anthony “Sully” Sullivan perfected his pitch on the streets of London, modeling his techniques after the street vendors of that famed city. When he came to the United States in the 1990′s, he became a product demonstrator and pitchman for the product that would come to be known as the Smart Mop. When Home Shopping Network (HSN) executives spied Sully, they quickly hired him and launched the Smart Mop into a top-selling As Seen On TV cleaning product.
Before long, Sully was so successful that HSN promoted him to prime time. After he fulfilled his one-year contract as network show host, Sully realized that he was destined for greater things. He left HSN to launch his own business, Sullivan Productions. Sullivan Productions is the creator of commercials for some of the hottest selling infomercial products:
- Swivel Sweeper
- Aluma Wallet
- Jupiter Jack
- One Second Needle
- H20 Mop
- and more
In 2009, Sully co-starred in the Discovery Channel series Pitchmen, for which he was an Executive Producer, along with fellow infomercial star Billy Mays. After Mays’s death, Sully continued the series alone in 2010 and 2011. The series is now available on DVD.
Though Mays’s death left a void, Sully was quickly able to fill his friend’s shoes, becoming the new face of OxiClean, and in fact, the most recognizable face of infomercial products today. Sully is the main spokesman for A.J. Khubani’s Telebrands, leader in direct response television marketing and creator of the “As Seen On TV” logo.
According to his website, Sully has “launched over twenty products, sold hundreds of millions of millions of dollars worth of merchandise and has been recognized a record breaking three times for making the best commercial of the year by the Electronic Retailing Association.” He has appeared on The Late Show with Conan O’Brien, and he has been featured on NBC’s 20-20, ABC’s Nightline , CBS, USA Network , BBC, Fox News, Rachel Ray, and Access Hollywood.
In an industry that has recently been rocked by scandal (Vince Offer’s legal troubles and Don Lapre’s federal fraud charges and suicide, for example), Anthony “Sully” Sullivan offers a sense of trust and security. Along with his reputation and charm, Sully’s personable quips have the audience loving him. It seems like he’ll continue as one of the industry’s leading pitchmen for years to come.
After all, as Sully says, “Life’s a pitch, and then you buy.”