Last week I wrote a little about the unbearable heat–more 40 days of 100+ temperatures in our area this summer, with no end in sight.  We are actually having roads closed as they buckle in the combined heat and drought, damaging cars and causing accidents until the roads are repaired.  With the ridiculous heat combined with an unrelenting drought, damage to surfaces and structures becomes inevitable.  Although it may seem like it will never rain again, now is a perfect time to patch cracks and leaks around the house.  The evidence of how temperature extremes can warp even concrete, asphalt, and steel demonstrates how important it is to repair your cracks with a flexible material that can withstand movement.

Flex Seal is an As Seen On TV product designed to seal cracks and leaks with a flexible rubber seal.  A liquid rubber sealant, Flex Seal sprays onto virtually any surface, drying quickly to a firm yet flexible seal.  It conforms to the crack to eliminate leaks, and it can be painted any color.  An easy to use aerosol spray, Flex Seal can be used to patch cracks and stop leaks on roofs, gutters, pipes, skylights, and more.  If past weather patterns are any indication, it would be wise to take care of leak repairs now, before the drought is ended by rains of epic proportions.

As I was considering Flex Seal as an As Seen On TV home repair solution, I couldn’t help but notice just how important “flexibility” is in marketing infomercial products–especially when it comes to As Seen On TV exercise equipment.

Note the following:

• Flex Belt – An electronic ab belt that uses Electronic Muscle Stimulation (EMS) to flex and contract the abdominal muscles
• Flex Mini – An EMS shaper designed to tone the butt, hips, and thighs
• Solar Flex – An infrared heated yoga mat designed to improve flexibility
• UltraFlex – An easy to use fitness tool to sculpt lean muscle through flexible resistance
• Flex Shaper – Combines resistance and aerobic training for total body fitness
• Bowflex - From one of the leaders in home fitness, Bowflex gyms feature flexible Power Rod technology for an effective workout

So go ahead and flex your purchasing muscles by checking out one of the many “flexible” As Seen On TV products available through SeenOnTVExpress.com.

And fix those leaks before it’s too late.

Life Mimics Art, and As Seen On TV Exercise Products are No Exception

Strangely shaped walking shoes designed to shape and firm your derriere have recently become quite popular.  On one hand, I’m intrigued, because anything that will give me a workout without me having to, you know, work out sounds a-okay to me.  On the other hand, I think these shoes with the bulky, curved soles look flat ridiculous.  Whenever I see them, I can’t help but think of the old Seinfeld episode, “The Jimmy.”

In “The Jimmy,” George and Jerry befriend Jimmy who wears special shoes that are supposed to help him jump higher.  Somehow, Kramer ends up wearing the shoes, and yada, yada, yada . . . Mel Torme thinks he’s mentally challenged.

This is what Jimmy’s shoes look like:

As much as I think the new shape-up, toning shoes look ridiculous and make me think of Jimmy’s shoes, I found As Seen On TV exercise equipment from the 1980′s and 1990′s that out-jimmies Jimmy.

Enter the Exerlopers:

The spring-soled Exerlopers are designed to:

• Reduce shock to the joints associated with running
• Maximize your workout by adding varied motion to your running
• Increase your speed and your vertical leap with spring supported action
• Make you look like a complete fool

Exerlopers were developed in the mid-1980′s by Canadian inventor Gregory Lekhtman, and enjoyed celebrity fame in 1993 when Lekhtman’s girlfriend, then-Canadian Prime Minister Kim Campbell, was seen wearing Exerlopers as she exercised.

Exerlopers are still available today, and you can even adapt them for an at-home workout using Insta-Runner.  According to the Exerlopers website, Insta-Runner is a “unique collapsible running stand which provides a workout for the upper and lower body.”  The handlebars on the Insta-Runner swivel to provide upper body resistance while you run in place wearing your Exerlopers.

As Seen on TV Exercise Equipment for Multi-Taskers

The idea behind Exerlopers is sound exercise advice.  Why simply run when you can run AND jump at the same time?  Why do cardio alone when you can combine cardio and strength training in one workout?  People want maximum results in minimum time, and infomercial exercise videos and equipment that allow you to combine effective fitness routines are among the most popular As Seen On TV products available.

The Bowflex Treadclimber combines the motion of a stairclimber, a treadmill, and an elliptical trainer to amplify fat-burning cardio.  FlexShaper is designed to combine resistance training with aerobic exercise for simultaneous toning and fat burning.

Products using Electrical Muscle Stimulation (EMS), like the FlexBelt ab belt or the FlexMini butt and thigh toner, let you discreetly work out your abs or lower body as you go about your daily business.

Of course, if modesty is not important when it comes to your As Seen On TV exercise routine (you’re not still wearing spandex pants, are you?) then Exerlopers are, er, leaps and bounds beyond discretion.

As Seen on TV Best Sellers

Infomercial products are designed to fill a need, solve a problem, minimize an annoyance.  The inventors of these As Seen on TV product innovations have an uncanny ability to find television viewers’ biggest pet peeves and market a solution.  Describing the invention of the Snuggie, one infomercial product review website noted,  “One day a guy put on his robe backwards and said, ‘I want a Porsche.’”  With over 20 million Snuggies sold in 2009 alone . . . well, that’s a lot of Porsches.

When an infomercial hits big, it REALLY hits big.  According to several sources, the television infomercial business, or Direct Response Television (DRTV) marketing, is a $300 billion dollar industry.  Forbes.com cites Remy Stern, author of But Wait . . . There’s More, in saying that the direct response marketing industry is “larger than the film, music and video game industries combined.”  So in an arena filled with failed ideas, which As Seen on TV products are generating the most revenue?

Top Ten Infomercial Products and As Seen on TV Products

A Forbes.com article released by ABC News reveals the ten most successful television infomercial products as determined by California-based research firm Jordan Whitney.  This list is based on sales figures from Nov. 2009 to Nov. 2010:

1. Bowflex Home Gym
2. Carleton Sheets Real Estate Tutorial
3. Proactiv Solution Acne Treatment
4. Ronco Showtime Rotisserie Pro Electric Rotisserie Oven
5. Sharper Image Ionic Breeze Air Purifier
6. The Firm Bodybuilding Fitness Videos
7. Walk Away the Pounds for Abs Weight Loss System
8. Gazelle Freestyle Home Exercise Equipment
9. Total Gym Challenge Home Gym
10. Foodsaver Food Vacuum Packaging Machine

Though this list provides the most successful products for last year, the As Seen on TV best sellers are constantly evolving.  In fact, infomercial researchers at Jordan Whitney also list weekly top sellers.  Last week’s best selling As Seen on TV products included mostly fitness and personal care products:

1. P90X
2. Insanity
3. No!No! Hair
4. Six Week Body Makeover
5. Turbo Fire
6. Zumba
7. Genie Bra
8. Wen Hair Care
9. Cindy Crawford’s Meaningful Beauty
10. Sensa Weight Loss System

Hm.  That list looks suspiciously like the As Seen on TV products in our Spring Fever Series.

With New Year’s Resolutions for fitness and weight loss quickly approaching, it is time for most of us to go on that final holiday calorie splurge just before we have to dust off the Total Gym or Bowflex or pop P90x into the DVD player in an effort to incinerate our fat and fit back into our pre-holiday pants.

Before we can think about how we can get fit quickly, however, we have to consider how to obtain maximum caloric overload in minimal time.  I mean, after all, once January 1 hits, we will never eat anything bad for us again.  NEVER.  I mean it this time!!

Now, if we still lived in the 1980′s, before we popped a Jane Fonda workout tape in the VCR (or BetaMax) we could make simple, yet tasty snacks–even “apple pie” in as little as two minutes with the SuperSnacker?

How do I know the SuperSnacker is the perfect snack-making appliance?  Everyone’s favorite butler, Mr. Belvedere, told me so.

(Cue theme music.)

Now, I don’t know about you, but I don’t equate flaky pie crust with toast.  I’m pretty sure if I brought apple pie filling stuffed between two slices of toast to our Christmas dinner and called it “apple pie,” the “hungry hooligans” in our family would run me out of town.  And if I said it was “just like mom used to make,” I’d be kicked out of the family forever–and I can’t remember my mom ever making an apple pie.

The “Supah Snackah,” as Mr. Belvedere* so aggressively calls it, is for so much more than Apple Toast Pie, though:

Now, I’m not thinking I’d use my SuperSnacker for making eggs or muffins, but I do think that this kind of infomercial kitchen product was a predecessor of modern conveniences like the Hulk Hogan Ultimate Grill.  Indoor countertop grills are so common now that I don’t know how I ever lived without one.   I’m just not sure I’d ever use it for pie.

At least, not in the new year.

I mean it this time.

*I know Mr. Belvedere has a real name.  It’s Christopher Hewett.  But let’s face it–if I called him that, would you have the faintest idea who I was talking about?