As Seen On TV Blog | News | New | Products | Infomercial

Virtually everyone I know is looking for an easy way to lose weight and burn fat--without diet, without exercise, and without effort.  For years, gimmicks have been around trying to convince people of the next weight loss breakthrough.  In 1984, that “miracle pill” was Grapefruit 45, a supposed weight-loss pill with the fat-burning power of grapefruit.  Get a load of this wooden acting:

Now, the seen on tv marketers of Grapefruit 45 at least try to inject some honesty into their inflated claims.  For example, after crushing a grapefruit in his fist, the mustachioed spokesman says, “I know a lot of you believe grapefruit burns fat.”  Notice he doesn’t tell the viewers that grapefruit does burn fat; he just says some suckers believe it.   Also note the disclaimer:  “‘Fat Burn’ perception scientifically unsubstantiated.”

I guess these disclaimers give the marketers license to make wild claims like, “I lost 9 pounds the first week,” and, “I already lost 24 pounds, and I never get hungry.”  And of course there’s the lady who used to eat a grapefruit for lunch but now just pops a Grapefruit 45 and eats “delicious foods” and still loses weight.

Today, buyers are much more savvy.  While millions of people are looking for an easy, rapid weight loss approach, most of them know better than to look at a product whose claims of effectiveness are based solely on people’s perceptions.  People are looking for weight loss supplement with ingredients clinically proven to help one lose weight.  Modern seen on TV products such as SBL Lean, Formula 9, and Emagrece Sim combine ingredients designed to boost metabolism and curb appetite.  These new products appeal to our desire for rapid results as well as our knowledge that claims of effectiveness need to be based on scientific fact, not just on the beliefs of the masses.

All that typing made me hungry.  I wonder if there’s a grapefruit around here anywhere . . .