When making any purchasing decision, it is important to remember the wise ol’ Latin words caveat emptor–or, as we say in non-dead languages, “Let the buyer beware.”  As Seen On TV products can do amazing things, solving life’s most frustrating problems.  But whenever buying a product–whether from an infomercial, online vendor, or brick-and-mortar store–savvy shoppers evaluate the claims made by that product and keep in mind the adage, “If it sounds too good to be true, it probably is.”  This is often especially true of supplements making bold weight loss claims.

Celebrity endorsers for one such product are now under the gun through a $5 million class action lawsuit alleging they made “false, misleading, and unsubstantiated claims” regarding the product’s effectiveness.  Three of the famous Kardashian sisters, Kim, Kourtney, and Khloe, have been named in a suit alleging that they mislead consumers about QuickTrim diet pills.  Kim Kardashian, one of the spokesmodels for QuickTrim claimed that she lost fifteen pounds using the weight loss pills and that she was using them to get in shape for her short-lived wedding.

The lawsuit, however, claims that Kardashian’s statements are false.  The lawsuit reports that the key ingredient in QuickTrim, caffeine, is not an effective weight loss drug.  The suit cites the United States Food and Drug Administration (FDA) in saying that caffeine is neither safe nor effective for weight loss.  Plaintiffs say that they bought the popular As Seen On TV weight loss aid based solely on the Kardashians’ claims that they were able to lose weight and maintain their celebrity physiques with QuickTrim.

Perhaps these emptors would have been wise to caveat.  Before buying the product on the word of a celebrity, they could have also checked the active ingredients in the product and evaluated the effectiveness based on clinical research and FDA guidelines.

For many people, the lure of quick results is just too great to resist.

However, people looking for real, sustained weight loss and body transformation can find healthy solutions through As Seen On TV fitness products like P90X , P90X2, and Shaun T’s Insanity.  These and many other Beachbody products combine rigorous, effective workout programs with healthy, balanced diet plans.  Whether we like it or not, the only real way to achieve real results is through a healthy diet and exercise.

Of course, those looking for instant gratification aren’t left entirely in the cold.  If you do not care whether you actually are slimmer, and you just want to look slimmer, or if you have a big event coming up and don’t have time to physically achieve the results you want, As Seen On TV shapewear comes to the rescue.  Slim T and the Slim Away belt are designed to help men hold in that spare tire, while the Kymaro Body Shaper smooths women’s back bulges and muffin tops.  You may not have time to lose ten pounds before your reunion/wedding/insert-dramtic-event-here, but with infomercial shaping garments, you can look like you did.

And you can do it in less time than it takes a Kardashian to file for divorce.

We’ve talked recently on the SeenOnTV Express blog about ways to look slimmer with no effort (Kymaro Body Shaper for women and Slim T for men) and ways to improve muscle tone with little effort (Flex Belt and Flex Mini).  Though there are many As Seen On TV exercise videos and equipment that are low-impact and moderate intensity, perhaps the hottest selling infomercial exercise videos are the extreme workout routines from Beachbody.

Among the best selling Beachbody videos are Insanity with Shaun T. and Tony Horton’s P90X.  Recently, Shaun T. released a new version of his popular Insanity workout entitled The Asylum, a thirty-day sports training workout.  Now, Tony Horton and Beachbody are expanding their offerings for die-hard P90X fans with the release of P90X2.

P90X2 is more than just a new set of workouts to replace P90X; it is designed to build on the successful transformation of those who have completed P90X by increasing agility and athleticism.  P90X was created to transform bodies into the best shape of their lives, replacing fat with muscle through a technique of Muscle Confusion.  P90X2 continues with Muscle Confusion but also incorporates Post-Activation Potentiation (P.A.P.), a groundbreaking exercise technique based on two additional years of research and development by the fitness experts and sports scientists at Beachbody.

P.A.P. essentially combines heavy strength training with plyometric exercise to engage more muscles during and after a workout.  This explosive combination increases stamina, agility, core strength, and overall athleticism.  P90X2 is not designed as a replacement for the original P90X; it is not simply more of the same.  Rather, P90X2 takes fitness to the next level.

In this video, Tony Horton explains the difference between the original P90X and the all new P90X2:

httpv://www.youtube.com/watch?v=ubc1AQwSi1k

Because the P90X2 workouts are completely new and different from the previous series, new equipment may be necessary.  When you order the P90X2 workout kit, you have your choice of three packages, depending on what equipment needs you may have:

• P90X2 Base Kit:  12 workout DVDs, 1 How to Bring It Again DVD, P90X2 Workout Guide, P90X2 Nutrition Guide, P90X Workout Calendar
• P90X2 Deluxe Kit:  everything included in the Base Kit plus a foam roller, two 8-pound medicine balls, a premium stability ball, and two additional extreme workouts:  V-Sculpt and Chest + Shoulders + Tris
• P90X2 Ultimate Kit:  everything included in the Deluxe Kit plus Tony Horton’s PowerStands

The twelve P90X2 workouts use strength training, plyometrics, yoga, and core strength exercises and routines based on Muscle Confusion, but they incorporate P.A.P. to take your workout beyond the original transformation of P90X and into increased athletic ability, stamina, strength, and agility.  P90X2 workouts include:

• X2 Core
• Plyocide
• X2 Recovery + Mobility
• X2 Total Body
• X2 Yoga
• X2 Balance + Power
• Chest + Back + Balance
• X2 Shoulders + Arms
• Base + Back
• P.A.P. Upper
• P.A.P Lower
• X2 Ab Ripper

Staff members at SeenOnTV Express who have used the original P90X saw phenomenal results with the original program and look to build on their efforts with the all new P90X2.

Look out now.  SeenOnTV Express is going to be too hot to handle and too fast to catch . . .

Thanksgiving is a time where we all take a minute to focus on the things for which we are grateful.  For many Americans, a minute is all the gratitude gets, and then focus turns to the gigantic smorgasbord of delectable holiday dishes spread before them.

Speaking of “spread,” that’s exactly what begins to happen to one’s softer body parts . . . belly, thighs, butt . . . after all of this Thanksgiving indulgence.  With Christmas just around the corner, though, a lot of people don’t want to put the time or effort into dieting or losing weight until the start of the New Year.   I mean, why try to fight all the temptation, right?  The siren song of the pie is far too strong.

Luckily, there are temporary solutions to the post-Thanksgiving weight gain that can keep you looking great at holiday parties, even as you graze the hors d’oeuvres table or add an extra dollop of whipped cream to your second–or third–slice of pie.  As Seen on TV shapewear promises to comfortably smooth your bulges, firm you flab, and hide your muffin top while you enjoy breakfast muffins.

Here are a few of my favorites:

• Slim N Lift Supreme Comfort Body Shaper – slims from the bustline to the knee for smooth, bulge-free back, waist, hips, and thighs
• Kymaro Body Shaper – includes both cami and shorts, worn separately or together, for shapely support when and where you need it
• Curve Control Jeans – stylish jeans that flatten the stomach, lift the buttocks, and slim and trim the hips and thighs, flattering all body types

Of course, these products are designed to help you look better–they are designed to fit comfortably while giving a slimmer appearance.  Sometimes, though, you just want comfort.  Maybe you want your favorite jeans to fit like they did before Thanksgiving.  Maybe you want to hang out in your pajamas all day–or just feel like you are.  There are As Seen On TV products that fit the bill for those needs as well:

• Perfect Fit Button – designed to adjust the waistband of any pants.  Extend the waist after Thanksgiving, then take it in after your New Year’s Resolution to lose weight kicks in.
• Pajama Jeans – look like jeans but fit like cozy pajama pants.  Throw them on in the morning and you don’t have to worry about changing into suitable clothes when you run out for errands.
• Forever Lazy – If you know you’ll be staying in, spend your day in this super-soft fleece adult onesie.  No binding snaps, straps, buckles, zippers, or waistbands.  Just pure comfort all day long.

With As Seen on TV shapewear and loungewear, you can look great and feel great.  But order yours now.  We won’t take it easy on you for long.  Coming soon:  As Seen on TV fitness products to get your body back in shape once your holiday excuses are gone.