Posted by Nicci | Posted in Personal Care, Way Back Wednesday | Posted on 16-06-2010
Tags: Infomercials, Life Pager, Safety, TigerLight, Way Back Wednesday
Last week we talked about how old As Seen on TV products, such as the Thighmaster, have provided the foundation for today’s modernized, highly-effective products. Some of the products of yesteryear have become obsolete as technology has evolved. Others just didn’t stand the test of time.
The products aren’t the only things that have had to change to keep up with the times; the infomercials themselves have had to improve in production quality and acting talent. Marketing strategies have changed dramatically in the last several years. To see how far As Seen on TV marketing has come, just watch some old infomercials–it can be quite entertaining!
Our focus for this week’s Way Back Wednesday combines both elements that can send a good product to the infomercial graveyard–an out-of-date product and a commercial with poor acting.