Posted by Nicci | Posted in Exercise Videos | Posted on 01-08-2012
Tags: As Seen On TV, Infomercials, JackRack, Muscle Warfare, P90X, Rip60, Tapout XT, Tower 200
The Tapout XT extreme home fitness program has become the latest among As Seen On TV exercise videos and equipment to be endorsed by mixed martial artists and MMA champions. Products such as Tower 200, Jack Rack, Rip:60, and Muscle Warfare have been endorsed by top MMA fighters including Randy Couture, Chuck Liddell, Georges St. Pierre, and Travis Limaure, respectively. With the continued popularity of MMA, it is no surprise that celebrity endorsements from these athletes are among the hottest ways to sell As Seen On TV fitness equipment.
After all, athletes have been demonstrating the effectiveness of various workout programs, exercise equipment, and bodybuilding supplements for years. If you want an athletic build, who better to ask than an admired and skilled athlete? Finding an athlete or a sport whose popularity is at a peak is key to an effective endorsement. For example, NFL defensive tackle Lyle Alzado demonstrated the effectiveness of weight training in his War with Weights program in 1984, only a year after helping to lead the L.A. Raiders to a Super Bowl victory:
Though it would probably be difficult today to promote milk-jug-lifting as an effective workout, the point remains that athletes at the peak of their game are often the best candidates for endorsing any product associated with health, wellness, and fitness. Tapout has made a name for itself as one of the top supporters of MMA athletes, and Tapout gear can be seen on both fighters and fans. With the release of Tapout XT, the company embraces not only the popularity of MMA, but also the public demand for extreme, high-intensity workouts brought about by programs such as P90X.
Tapout XT includes twelve MMA-inspired workouts designed to get you hard-core results in as little as ninety days:
- Strength & Force
- Plyo XT
- Cross Core Combat
- Competition Core
- Buns & Guns XT
- Yoga XT
- Sprawl and Brawl
- Muay Thai
- Ripped Conditioning
- Ultimate Abs XT
- Cardio XT
- Legs & Back
The program also includes resistance bands, nutrition guide, 10-day slimdown plan, bonus training and abs DVDs, and other essentials to help you get a lean, sculpted fighter’s physique.
With the Olympics in full swing, look out for a surge in product endorsements by Olympic champions and gold medalists lending their fame to everything from cereal to cell phones. Traditional advertising wisdom holds that “sex sells,” but with our athlete-obsessed culture, it is fair to say that sports sell, too.