Electrifying Buns Courtesy of the Flex Mini

Although it is fun to take a look back at some of the more popular, amusing, or confusing infomercial products in As Seen On TV history, it is also important to take a look at what is hot now.  Today on Way Back Wednesday, we are going to introduce a new SeenOnTV Express blog feature:  What’s New Wednesday.  What’s New Wednesday will alternate with Way Back Wednesday posts, bringing the blog a mixture of old and new infomercial products.  Although this week kicks off our new What’s New Wednesday series, we could also easily have called today’s feature “Way Backside Wednesday” as we look at the hottest thing in butt-sculpting since Buns of Steel:  The Flex Mini.

The Flex Mini is the latest Electronic Muscle Stimulation (EMS) toning device from the makers of the Flex Belt.  EMS has come a long way since its early days, as described in our post about Dr. Ho’s Muscle Massager.  EMS devices no longer look like something used for shock therapy in One Flew Over the Cuckoo’s Nest, but they are instead safe, effective tools for sculpting and toning the muscles.

The Flex Mini Revolutionizes Butt Workouts

Before the Flex Mini, sculpting, toning, and shaping the gluteal muscles required heavy exercise of the large muscle groups of the lower body.  Squats, stiff legged deadlifts, and lunges were de rigueur for a tight rear view, until various lower body sculpting infomercial products such as the Thigh Glider and 3 Minute Legs offered an easier way.  With the Flex Mini, though, your butt gets an effective workout without the traditional workout.  In fact, you can get intense muscle stimulation while you go about your daily routine.

The Flex Mini is discreet and comfortable.

The Flex Mini is medical grade, yet can be worn comfortably under clothes.  In just thirty minutes with the Flex Mini, the muscles of your butt and the backs of your upper thighs will get targeted stimulation, simulating the contractions of traditional, weight-bearing lower body exercises.  In fact, in a clinical study, 100% of Flex Mini users said the product worked for sculpting and toning the rear.  Furthermore, the Flex Mini is FDA cleared as a Class II medical toning device, proving that EMS for consumer use has truly evolved.

I’ve just updated the site with quite a few new diet and fitness products to add to our list of existing products to help you lose weight and get in shape.  If dropping pounds or improving your fitness is one of your New Years Resolutions, now is the time to order the products you want to help you achieve those goals.  Here is some of the hottest selling exercise equipment  we’ve had available on our site:

• Ab Circle
• The Contour Ab Belt
• Slendertone System Abs
• Ab Rocket
• Iso7X

And here’s what’s new:

• UltraRez [RezV1000]
• Transform12
• IsoBo
• BodiPro
• BodiRocker
• Exerspy

Juicing has also been a popular category with diet and fitness consumers over the past several years, and we have a couple of new juicers to offer, including the Sharper Image Super Juicer and the Living Well Healthmaster Fruit and Vegetable Emulsifier.

We’ve just added 2 new pieces of exercise equipment to our listings – the BodiPro and BodiRocker. I believe both of these were released during the summer, but are now starting to get more media time.

The BodiRocker puts a twist on push-ups, literally. The BodiPro appears to offer more of a full body workout in a fairly compact piece of equipment. I expect these will be fairly successful products, especially when the new year rolls around – which is a very hot selling period for fitness equipment for obvious reasons. Other fitness products that have been selling well lately include the Ab Circle, Contour Abs, ISO7X and the Slendertone Ab Belt.